Divino (Premi Young Talent Laus ’24) 2024

Divino is a project by Víctor García, which emerged during the 2022-2023 academic year in the elective course Art Direction of the Bachelor’s Degree in Audiovisual and Multimedia Communication, taught by Professor Jordi Caralt.

The course encouraged students to create a project with a free theme, aiming to explore various techniques for representing ideas, such as mood boards, sketches, and prototypes, among others. The objective was to develop tools that would allow them to effectively communicate their ideas to third parties. For this project, producing a specific piece was not mandatory, leaving the decision to execute it up to each student.

Divino has been conceived following a comprehensive sustainability approach. Therefore, priority has been given to using packaging materials that are fully recyclable, sourced from recycled materials, or have minimal environmental impact. From the manufacturing of the bottle, made of recycled borosilicate glass, to the design of the label, every detail has been carefully considered.

This project has been awarded the prestigious Young Talent Laus Prize, a category within the Laus Awards, organized by the Association of Art Directors and Graphic Designers (ADG-FAD) in Spain.