Gia Monde 2017

Art direction of a global project, using Motion graphics, graphic design and video.

A person’s subjectivity has been a source of visual representation throughout history. From this tradition, this project is based on the creation of the inner world of a character by means of an experimental audiovisual piece formed by illustration, graphics, animation and video.

The theoretical framework of this is formed by the investigation of the theory of Gergen on the Constructionism and in studies on the concept of authenticity.

The analysis of 3 films allows to investigate the symbolisms and metaphors that are used as a method of expression of subjectivity and as art and aesthetics play a key role in the whole of the film. From there, it is passed to the creation of the inner world of a character, with a dreamlike and fantasy air, taking into account the symbolisms and aesthetics analyzed above.