Motion for change 2020

Motion for Change is the creation of the advertising campaign #naturalisauthentic with photographs and cinemagraphs for the brand The Nordic Leaves, a sustainable clothing brand.

The main objective of the work is to apply the cinemagraph format in an advertising campaign.

The work investigates the cinemagraph format, its history, its applications, reference authors, and what its communicative possibilities are in the advertising sector.

The second part of “Motion for change” shows the process of elaborating the advertising campaign, from the search for companies through the creative phase of ideation, explanation of filming, and finally the editing of photographs and cinemagraphs, and the promotion on the brand’s website and social networks.

This project aims to help a sustainable brand enhance its communication and convey brand values, as well as raise awareness about the need to buy ethical and sustainable products for the environment and people.

Motion for change is carried out by students of the Audiovisual Communication and Multimedia degree.