Rebranding the small business to avoid their disappearance 2020

Rebranding the small business to establish a new communication with customers.

This project aims to be a research work that helps to verify if the application of current branding techniques can help small businesses located in small population centres to readapt their way of communicating with consumers, and thus avoid their disappearance. The aim of the project is therefore to reconstruct this lost communication between consumers and businesses using the communicative power of graphic design as the backbone of the work. Providing these businesses with graphic tools and thanks to these, enhancing those virtues that make them unique.