The Experience: A link between a festival and its audience 2020

In the XXI century, the object de facto of an artistic proposal or commercial, understood on widest spectre, has to give importance to the experience. “What”, as the last objective of a proposal — the product —, loses its importance besides the “how” and “why”, giving significance nor only to what sees and receives the user, but what he lives or how he lives it, and how this links him to the product. The graphics of a festival, or cultural event, in quality of visible layer, and first and last tangible statement, has to be capable to bind the audience to an experience that has to become the identity of the festival. Designers, nowadays, have to be capable to break the limits of aesthetics and functionality, being able to emphasise with the user in a whole new level, besides if they understand or not the graphics, or if these are correctly resolved or not: they have to been able to understand how user feels and reacts to the graphics.