Graduated in Audiovisual and Multimedia Communication from the University School of Arts ERAM – UdG, Helena Ortel has specialized in audiovisual content creation and strategies for fashion and luxury brands. With a strategic vision and strong creative skills, she works on campaign development, film direction, and post-production, shaping concepts from the initial idea to the final product.
Currently, she is the Audiovisual Content Manager at PDPAOLA Jewelry, where she leads the creative direction of the brand’s audiovisual content across all channels (e-commerce, advertising, social media, etc.). She coordinates both the internal video team and external collaborators, overseeing aspects such as editing, color, sound, and cinematography direction. Previously, as Lead Video Editor, she was responsible for defining the brand’s visual style and driving the creation of the video department.
Her professional experience also includes her time at MANGO, where she worked on graphic design for campaigns and visual elements for stores, advertising, and events, as well as at DDB Health and Mistim Agency Communication, where she specialized in graphic design and the creation of visual materials for various brands.
In addition to her education at ERAM – UdG, she has expanded her knowledge with studies in Art Direction for Fashion at Central Saint Martins (University of the Arts London) and a Master’s in Digital Marketing and E-commerce at EAE Business School.
With a career in constant evolution, Helena Ortel continues to explore new ways of storytelling through audiovisual language, bringing creativity and strategy to every project.
Discover more about her work on her website!
