Tate Climent and Núria Jordán present the transmedia project “L’Anòmala” at Talent Week

Tuesday November 26, as part of the Talent Week of the Audiovisual Cluster, Tate Climent and Núria Jordán, alumni of the Degree in Audiovisual and Multimedia Communication from the Universitat de les Arts ERAM, have carried out the presentation of the transmedia project “L’Anòmala”.

Starting from left to right, Tate Climent and Núria Jordán, presenting the “L’Anòmala” project at the “MeetInnovations” session.

This presentation took place within the “MeetInnovations” session cycle, dedicated to presenting and disseminating the most innovative university research, investigation and business projects in the audiovisual field. The aim is, apart from the presentation of the project, to take advantage of the debate and coworking opportunities to generate new ideas in audiovisual technologies.

“L’Anòmala” is an installation where an immersive and interactive gastronomic experience is lived, designed to invite diners to reflect on their eating habits. This proposal, conceived and prototyped over five months within the subject “Transmedia Projects”, is presented in the format of a pop-up restaurant, where gastronomy is combined with interactive audiovisual and multimedia elements.

Video developed as part of the Transmedia Project subject for the 2023-2024 academic year.

The experience offers a five-course menu that promotes dialogue and reflection through provocations that challenge traditional expectations of a meal. This project proposes an innovative model of gastronomy, not only pleasant, but also as a provocative stimulus, facilitating a deep interaction with food and our eating habits.

What is interactive design? Tate Climent explains it to us.

Interaction design (IxD) is a design discipline that integrates research, innovation and creativity with the aim of transforming the way we communicate and interact with the world around us.

Its application goes far beyond simple aesthetic use, integrating principles of cognitive psychology, ergonomics and graphic design to enrich user experiences by creating intuitive, accessible and efficient interfaces. The main objective is for users to achieve their goals quickly, easily and satisfactorily, taking into account the context of use and the expectations of each moment.

The fundamental principles of interaction design are based on ensuring that information is clear and easy to read, to prevent the user from becoming disoriented within the interface. In addition, it is important to work with an attractive aesthetic that at the same time does not compromise the efficiency of use, thus achieving a visually pleasing but practical design. Usability, which makes the product easy to use, and functionality, which ensures that it meets its objectives accurately and efficiently, are also key. All of these elements are designed to provide the user with a pleasant and fluid experience with the product, improving user satisfaction.

We find interactive designs such as mobile applications, websites, educational software and other digital platforms that require fluid and understandable interaction. However, interactive design is not only focused on the digital world, we also find interactive artifacts and physical interactive experiences such as in the case of museums, exhibitions, or public spaces where people are sought to interact with the place or objects in a meaningful way. In this case, these experiences are aimed at stimulating curiosity, reflection or even entertainment.

At the University of the Arts ERAM we find the Playful Living Lab, a laboratory for research and exploration of new forms of interaction, with special emphasis on the development of technologies that integrate playful and creative elements.

This laboratory offers a space where designers and experts in digital technologies collaborate to devise and develop innovative interactive concepts. In this context, we observe how the arts and humanities are increasingly integrated into technological disciplines and it is evident that the future of interactive technology depends not only on the technical capabilities, but also on the creative contributions of designers.